If You Could is the self initiated project of London art directors Will Hudson and Alex Bec. Working with established designers and illustrators as well as exciting emerging talent we produce work for publishing, exhibitions and events. If You Could has been featured in international design and style press including Creative Review, Grafik, Design Week, Computer Arts, Wonderland Magazine.

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If You Could Collaborate

We are very pleased to announce that details for this year’s project ‘If You Could Collaborate’ have been released . Aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes. The contributors have been challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour – the only limit being the enterprise and imagination of the artists involved, and a liberal 12 month deadline. For more information on the exhibition and to see a taster of the work that will be on show, please click through to the collaborate page.