If You Could Collaborate is the fourth annual If You Could exhibition. Aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes. The contributors have been challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour – the only limit being the enterprise and imagination of the artists involved, and a liberal 12 month deadline. Below are all of the pairings, and their outcomes.
Currently a senior designer and typographer at Grey in New York, Craig is perhaps best known under his pseudonym, ‘Words are Pictures’. As his self-dubbed moniker suggests, he’s a typography nut who is excited by the forms and shapes of letters. This intrigue allows him to transform standard words into fully-realised, artistic statements.
Not content with just one partner, Craig drafted in the typographic expertise of Sean Freeman and Alison Carmichael to come up with what they have named ‘Calligraffiti’.
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312 page, 235 x 165mm catalogue, documenting the process of each project is available to buy via the It’s Nice That shop (£15)