If You Could Collaborate

If You Could Collaborate is the fourth annual If You Could exhibition. Aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes. The contributors have been challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour – the only limit being the enterprise and imagination of the artists involved, and a liberal 12 month deadline. Below are all of the pairings, and their outcomes.

A Foundation Gallery, Rochelle School

Oliver Jeffers & Aaron Ruff

They say that the best illustrators are also excellent story-tellers, and in the case of Oliver Jeffers this couldn’t be more appropriate. Having won numerous awards for his children’s books Lost and Found and The Incredible Book Eating Boy, Oliver is proof that having the ambition to both pen and illustrate your own work isn’t an impossibility. Not limiting himself to the bound page, Oliver is also an accomplished painter, being shown as part of the prestigious BP Portrait award at The National Portrait Gallery in 2008.

Collaborating with his studio mate, Aaron Ruff, he has managed to lay claim to having created the first ever pair of 4D glasses that will be on show during the exhibition.


To request a press release or to find out more details please e-mail alex@ifyoucould.co.uk.

If you could collaborate catalogue

312 page, 235 x 165mm catalogue, documenting the process of each project is available to buy via the It’s Nice That shop (£15)