If You Could Collaborate is the fourth annual If You Could exhibition. Aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes. The contributors have been challenged to produce something a little unexpected, by working with a partner of their choosing from any discipline, profession or background. There is no brief to answer, or format to honour – the only limit being the enterprise and imagination of the artists involved, and a liberal 12 month deadline. Below are all of the pairings, and their outcomes.
Mario Hugo’s name is one you’ll find on numerous pedestals for numerous reasons. Firstly, he is a renowned illustrator with a dedication to making beautiful marks, be it with his pencil or his mouse. A revered art director and one half of consultancy Hugo & Marie, which he co-founded in early 2008 and allows him to work with some of the most exciting talent in the business.
Calling on one of Hugo & Marie’s represented illustrators, Micah Lidberg, they have created a drawing consisting of three panels, based on a stream of consciousness.
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312 page, 235 x 165mm catalogue, documenting the process of each project is available to buy via the It’s Nice That shop (£15)